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Wednesday, July 3, 2013

Tap Takeover at the Pub

Kettle Valley Station Pub in the Ramada Inn & Suites, PentictonBC

NEWS RELEASE
This image of “Commander Craft” was captured by surveillance cameras.

Embargoed until 8:00am, Tuesday, July 2

RADICAL OKANAGAN CRAFT BEER BREWER THREATENS TO “TAKE OVER THE TAPS” AT POPULAR LOCAL WATERING HOLE ON JULY 4
Tree Brewing Co. Plans Taps Takeover at Kettle Valley Station Pub

PENTICTON – In a move clearly aimed to appeal to the growing legion of Penticton craft beer fans in this normally peaceful Okanagan community, radical craft beer brewer Tree Brewing Co. has announced it will take over the Kettle Valley Station Pub taps at 4:00pm on Thursday, July 4.

A distraught Martin Lewis, manager of the pub said, “This has never happened in the Okanagan before. We’re very concerned that we’ll be overrun by a horde of thirsty craft beer lovers. Tree Brewing has said the takeover will continue until, and I quote, ‘the taps run dry’! We’re also worried that with the Valley First Granfondo taking place that weekend the town will be filled with innocent cyclists.”

The communiqué from Tree Brewing proclaimed the slogan “Craft Beer Forever!” and stated their manifesto: “Beer lovers have an undeniable right to fine, flavourful and diverse libations fermented from the finest hops and malt with loving care by independent craft brewers. Penticton beer lovers deserve no less!”

Undisclosed sources have identified the following members of the organization who will take part in the Tap Takeover: Beach Blonde Lager; Kelowna Pilsner; Thirsty Beaver Amber Ale; Cutthroat West Coast Ale; HopHead IPA; Raspberry Porter; Dukes Cider; Groove Session Ale; Wild Ruby Raspberry Infused Ale; HopHead Black IPA and Cask Conditioned Brown Ale.

Tree Brewing is demanding that great craft beers should be available everywhere. The Kelowna-based organization is known to have been actively promoting craft beers since 1996 and claims responsibility for the bourgeoning crowds of craft beer fans that have been appearing acrossBritish Columbia. They use the flagrant tactic of producing seductively tasty craft beers.

Situation updates will be posted on the pub’s Facebook page as they become available.

-END-

For latest updates on this situation contact Martin Lewis at 250-462-0308.

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